LinkedIn Sales Navigator Cost (2026) and How to Use It
By Wingflow team · Updated · 2 min read
Sales Navigator plans and prices
| Plan | Monthly | Yearly | Built for |
|---|---|---|---|
| Core | US$119.99 | US$1,079.88 | Individual sellers |
| Advanced | US$159.99 | US$1,799.88 | Sales teams |
| Advanced Plus | Custom | Custom | Teams with CRM sync |
Per license, from LinkedIn's plan page (updated August 2026; estimates that may exclude VAT). Some older articles still quote $99.99 for Core.
Every plan includes 50 InMail credits a month (up to 150 banked), advanced search filters, custom lists, alerts and room for 10,000 saved leads and accounts. Advanced adds CSV upload, Smart Links, buyer intent, shared lists and searches, and TeamLink Extend. Advanced Plus adds CRM sync (Sales Navigator Help).
Step 1: Save your target accounts
Start with companies, not people. Use Account filters (industry, headcount, location, growth, technologies) to build a list of companies that fit your ideal customer, then Save them to an account list (LinkedIn guide).
Step 2: Find the right people
Switch to Lead filters and narrow by function, seniority and persona within your saved accounts. Two filters worth using early:
- Changed jobs in the past 90 days: LinkedIn says decision-makers are "62% more receptive to outreach once they've made that move."
- Posted on LinkedIn recently: active people are more likely to see and answer you.
Not on Sales Navigator yet? Our free LinkedIn X-ray search tool finds public profiles by title and location through Google, a quick way to test who's out there before you pay.
Step 3: Save leads to lists
Save good matches to a lead list per campaign or segment. Saved leads show up in your home feed with news, job changes and posts, which gives you natural reasons to reach out.
Step 4: Save your searches
Save each lead search so Sales Navigator emails you new people who match each week (Sales Navigator Help). This turns one search into a steady stream of prospects.
Step 5: Reach out
- Connect with 2nd-degree leads (free, but within invitation limits).
- InMail people you can't invite; you get the credit back if they reply within 90 days. See InMail vs messages.
- TeamLink (Advanced) highlights coworkers who can introduce you, which beats any cold message.
Tips that save time
- Keep searches tight. 200 great leads beat 2,000 loose ones.
- Use the "Posted recently" and "Changed jobs" filters to prioritize.
- Check for Open Profile before spending an InMail credit.
- Don't sit on lists. Leads go stale; reach out within a week or two of saving them.
Questions
How much does LinkedIn Sales Navigator cost?
Core starts at US$119.99 a month (or US$1,079.88 a year), Advanced at US$159.99 a month, and Advanced Plus is custom-priced, per LinkedIn's plan page. Prices may exclude VAT.
Can you use Sales Navigator for free?
Only through the free trial. LinkedIn offers one if you're not on any paid LinkedIn plan and haven't used a LinkedIn free trial in the past 365 days. After that you pay from US$119.99 a month.
Is there a Sales Navigator free trial?
Yes, if you're not on any paid LinkedIn plan and haven't used a LinkedIn free trial in the past 365 days.
How many InMails does Sales Navigator include?
50 a month on every plan, and you can hold up to 150.
What's the difference between Core and Advanced?
Core is for individual sellers. Advanced adds team features like shared lists and searches, CSV uploads, Smart Links, buyer intent and TeamLink Extend.