Apollo.io Review (2026): Pricing, Credits, Pros and Cons
By Wingflow team · Updated · 2 min read
Apollo.io at a glance
| What it is | Contact database, email sequences, dialer and CRM sync in one tool |
| Database | "240M+ contacts and 30M+ accounts" (Apollo) |
| Price | Free, then US$49–US$119 per user a month (annual billing) |
| Ratings | 4.7/5 on G2 from thousands of reviews; 4.5/5 on Capterra |
| Best for | Small sales teams that want data and email outreach without paying ZoomInfo prices |
We make Wingflow, a LinkedIn outreach tool. We don't sell data or email tools; Apollo facts below come from Apollo's own pages, checked October 2026.
Apollo.io pricing (2026)
| Plan | Annual billing | Monthly billing | Credits a month | Highlights |
|---|---|---|---|---|
| Free | US$0 | US$0 | 75 | 2 sequences, basic filters |
| Basic | US$49/user | US$65/user | 2,500 | Unlimited sequences, advanced filters |
| Professional | US$79/user | US$99/user | 4,000 | Unlimited daily sends and mailboxes, A/B testing, AI agents |
| Organization | US$119/user | Annual only | 6,000 | Min. 3 seats, SSO, more workflows |
From Apollo's pricing page. Every seat on an account has to be on the same plan.
How credits work: each plan gets one monthly pool, granted upfront, that doesn't roll over. Revealing an email costs 1 credit and a mobile number 8, so mobile-heavy prospecting uses a Basic plan's 2,500 credits fast. Extra credits are sold as add-ons.
What Apollo does well
- A lot in one place: search, enrichment, email sequences, a dialer, meeting booking and Salesforce or HubSpot sync.
- Price: a fraction of enterprise data tools, with a genuinely usable free plan.
- Filters: detailed company and contact filters, plus buying-intent data on higher plans.
- Chrome extension: shows Apollo data on LinkedIn and Sales Navigator profiles, so you can save a contact and reveal an email while browsing.
Common complaints
- Data accuracy: the most frequent complaint, especially for mobile numbers and contacts outside the US. Apollo refunds credits for verified emails that bounce within 30 days if you sent from Apollo; mobile credits aren't refunded (Apollo docs).
- Credits run out: mobile reveals at 8 credits each add up quickly.
- Complexity: lots of features means a learning curve.
- Support: slower on lower tiers, according to reviewers.
Apollo and LinkedIn
Apollo sequences can include LinkedIn steps (connection request, profile view, post interaction, message), but they're manual tasks: Apollo's docs say it "doesn't automatically complete LinkedIn tasks for you" (Apollo docs). A rep copies the message and sends it in LinkedIn by hand, and replies don't sync back.
That's where a LinkedIn outreach tool fits alongside it: use Apollo to find and enrich prospects and run email, and a tool like Wingflow to send the LinkedIn invitations, messages and follow-ups automatically. See the best LinkedIn automation tools for the options.
Is Apollo.io worth it?
Yes, if you need contact data and email sequences on a budget and will check data quality before sending. Start on the free plan to test the data in your market.
Look elsewhere if you need highly accurate mobile numbers, mostly sell outside the US, or your outreach happens on LinkedIn rather than email.
Questions
How much does Apollo.io cost?
Free, then Basic at US$49 per user a month billed annually (US$65 monthly), Professional at US$79 (US$99 monthly) and Organization at US$119 billed annually with a 3-seat minimum, per Apollo's pricing page in October 2026.
Is Apollo.io free?
There's a free plan with no time limit: 75 credits a month, 2 sequences and basic filters. Paid plans also offer a one-off 14-day trial on Basic or Professional.
How do Apollo credits work?
Each plan gets a monthly pool of credits (2,500 on Basic, 4,000 on Professional, 6,000 on Organization) that doesn't roll over. Revealing an email costs 1 credit and a mobile number 8.
Is Apollo.io data accurate?
It's mixed. Users praise the coverage, but stale emails and mobile numbers are the most common complaint, especially outside the US. Apollo refunds credits for verified emails that bounce within 30 days when sent from Apollo.
Does Apollo automate LinkedIn?
No. Apollo's LinkedIn sequence steps are reminders: its help docs say Apollo doesn't automatically complete LinkedIn tasks for you, so a person sends each request and message by hand.